Bolder

By elevating Bolder’s brand presence, we achieved significant increases in conversion rates, website traffic, and social media engagement.


Work Overview Video

Brief

Bolder approached us to evaluate and enhance their brand presence and help them update their look-and-feel and brand messaging with the goal of increasing their conversion rates.

Duration

1 Week

Tools
  • Figma,
  • Photoshop
What I did
  • Mood Boarding,
  • Brand Strategy,
  • Visual Design,
  • Web Design,
  • Information Architecture

  • +25%

    Conversion Rate

  • +33%

    Website Traffic

  • +40%

    Social Media Engagement


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Brand Analysis

Our project goals centered around designing an iOS app based on three core pillars: News, Betting, and Fantasy. Each of these sections seamlessly integrates bolder's cutting-edge data to elevate the die-hard football fan’s experience with industry-leading insights.

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Photo of Design
Photo of Design
Photo of Design

Process

In our design process, we began with discovery and research, conducting interviews with Bolder’s team to understand their vision, goals, and audience, and analyzing competitor brands and current design trends. This informed our refreshed brand strategy, emphasizing empowerment, innovation, and collaboration. We then developed a vibrant visual identity with a bold colour palette, modern typography, and a simplified logo for clarity. We crafted clear and compelling brand messages, including the tagline “Publish compelling content on Your Website with Our Creator Network,” focusing on seamless content integration and its benefits. Finally, we compiled all visual and messaging elements into a comprehensive brand guideline document to ensure consistency across all touchpoints.

Photo of Design
Photo of Design
Photo of Design
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Photo of Design

Final Implementation

In our design process, we began with discovery and research, conducting interviews with Bolder’s team to understand their vision, goals, and audience, and analyzing competitor brands and current design trends. This informed our refreshed brand strategy, emphasizing empowerment, innovation, and collaboration. We then developed a vibrant visual identity with a bold colour palette, modern typography, and a simplified logo for clarity. We crafted clear and compelling brand messages, including the tagline “Publish compelling content on Your Website with Our Creator Network,” focusing on seamless content integration and its benefits. Finally, we compiled all visual and messaging elements into a comprehensive brand guideline document to ensure consistency across all touchpoints.

Photo of Design
Photo of Design
Photo of Design
Photo of Design

Results

The rebranding initiative led to a significant increase in conversion rates, user engagement, and overall brand perception:

  • +25%

    Conversion Rate

    Increased by 25% within three months post-launch.

  • +33%

    Website Traffic

    Experienced a 33% boost in unique visitors, with a notable decrease in bounce rates.

  • +40%

    Social Media Engagement

    Grew by 40%, with higher interaction rates and follower growth.

By transforming Bolder’s brand presence, we not only enhanced their visual appeal but also effectively communicated their unique value, empowering both creators and brands to thrive in a collaborative ecosystem.

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