PFF

Designed PFF's MVP mobile sports app, which achieved impressive downloads, excellent user ratings, and high engagement levels.


Work Overview Video

Brief

With a large share in the market already, PFF saw an opportunity to provide betting and fantasy features to its audience. We came together to craft their first best-in-class iOS mobile sports app that integrates fantasy football and betting features for an enhanced user experience.

Duration

3 Months

Tools
  • Figma,
  • Photoshop
What I did
  • Product Design,
  • Mobile Design,
  • Web Design,
  • Visual Design

  • 120k

    Downloads per Month

  • 84%

    User Rating

  • 18%

    In-App Interactions


Overview

Our project goals centered around designing an iOS app based on three core pillars: News, Betting, and Fantasy. Each of these sections seamlessly integrates PFF's cutting-edge data to elevate the die-hard football fan’s experience with industry-leading insights.

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Photo of Design
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News

For the News pillar, our goal was to deliver up-to-the-minute coverage and in-depth analysis, ensuring fans are always informed with the most relevant and detailed reports.

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Betting

We aimed to provide sophisticated betting tools and real-time odds, supported by meticulous data analysis. Our objective was to cater to the discerning, data-driven user, offering recommendations grounded in robust, evidence-backed insights to enhance informed decision-making.

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Fantasy

Our goal was to offer comprehensive features, including player stats, draft tools, and personalized lineup recommendations. We focused on creating an engaging, interactive, and user-friendly experience to cater to both novice and experienced fantasy players, enriching their overall involvement and enjoyment of the game.

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Photo of Design
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Outcome

Over a 3 month period post-launch:

  • 120k

    Downloads per Month

    Surpassed goal of 100k/mo.

  • 84%

    User Rating

    Our app demonstrates its ability to meet and exceed user expectations, ensuring a top-tier user experience.

  • 18%

    In-App Interactions

    Our app fosters significant user engagement, with 18% of users actively participating in in-app interactions.

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