PFF
Designed PFF's MVP mobile sports app, which achieved impressive downloads, excellent user ratings, and high engagement levels.
Brief
With a large share in the market already, PFF saw an opportunity to provide betting and fantasy features to its audience. We came together to craft their first best-in-class iOS mobile sports app that integrates fantasy football and betting features for an enhanced user experience.
Duration
3 Months
Tools
- Figma,
- Photoshop
What I did
- Product Design,
- Mobile Design,
- Web Design,
- Visual Design
120k
Downloads per Month
84%
User Rating
18%
In-App Interactions
Overview
Our project goals centered around designing an iOS app based on three core pillars: News, Betting, and Fantasy. Each of these sections seamlessly integrates PFF's cutting-edge data to elevate the die-hard football fan’s experience with industry-leading insights.
News
For the News pillar, our goal was to deliver up-to-the-minute coverage and in-depth analysis, ensuring fans are always informed with the most relevant and detailed reports.
Betting
We aimed to provide sophisticated betting tools and real-time odds, supported by meticulous data analysis. Our objective was to cater to the discerning, data-driven user, offering recommendations grounded in robust, evidence-backed insights to enhance informed decision-making.
Fantasy
Our goal was to offer comprehensive features, including player stats, draft tools, and personalized lineup recommendations. We focused on creating an engaging, interactive, and user-friendly experience to cater to both novice and experienced fantasy players, enriching their overall involvement and enjoyment of the game.
Outcome
Over a 3 month period post-launch:
120k
Downloads per Month
Surpassed goal of 100k/mo.
84%
User Rating
Our app demonstrates its ability to meet and exceed user expectations, ensuring a top-tier user experience.
18%
In-App Interactions
Our app fosters significant user engagement, with 18% of users actively participating in in-app interactions.